Whilst freelancing between September 2020 and June 2021, I led on pitch design work for a number of leading advertising firms including McCann Worldgroup, Craft EMEA and IPG. This included global pitches for major clients including Swarovski, Allianz and Philips. I worked closely with content owners and senior management to achieve top quality presentation designs that were engaging and delivered pitches and brand credentials in the most impactful and unique ways.

For each pitch, I created bespoke design systems inspired by the clients’ specific and unique needs; these designs were then used throughout all pitch stages and collateral, from creative through to all other touchpoints, including animations. By working closely with animators, I intricately storyboarded and art directed animation videos to help realise many aspects of the presentations in motion in order to bring my designs and content to life.

This was an integral shift in my design process, particularly when pitching throughout COVID-19. It enabled punchier and more dynamic content delivery for my clients, as they had to adapt to the confines of virtual environments and ‘Zoom’ pitch meetings, helping to impress their customers and ultimately win their business.

As Havas Studios began to establish itself as a leading agency, the overall look & feel of the brand needed to grow and evolve.

As part of fleshing out the brand identity, I developed a new colour palette, a visual motif/brand pattern, a PPT template, email banners/headers and templates and brand guidelines for use throughout the agency.

As part of a global initiative to encourage regular check-ups for heart conditions, I designed key visuals for the Global Heart Hub campaign.

My designs were used in nine different countries – UK, USA, Germany, India, Italy, Japan, Mexico, Portugal and Spain – both for use on a variety of social media channels as well as physical posters to be used in pharmacies.

https://www.kerbfood.com/pactlunch/

KERB are London’s leading street food brand, well known for their iconic lunchtime markets throughout the city and community of delicious traders.

With their Pact Lunch campaign, they wanted to take radical action against food wastage and its environmental impact. The campaign’s purpose was to encourage visitor’s to their markets to bring their own food containers, which would earn them a small discount on the price of their lunch.

In keeping with the idea of having a ‘greener footprint’ I used an offset effect with the design, including the typography and icons. This visual treatment was to subtly mirror the idea that we, as a society, should be trying to bridge the gap between what we currently do and how we can easily change our behaviours to help save our planet.

My creative and engaging pitches were instrumental in winning new customers, as well as successfully engaging with existing clients and retaining their business.

Whilst at Craft, I was the lead designer and creative as part of the team producing a full brand revamp. I worked with the New York office (HQ), Global Marketing Director and McCann Design Director to create a series of brand assets that would better communicate Craft’s ethos and meticulous approach to advertising and design.

As a leading production studio, we took a minimalist approach to the branding to let Craft’s work and content take centre stage. We decided on a monochrome primary palette of black and white completed by a more colourful secondary colour palette.

The five diagonal lines used for the brand mark were inspired by the lines used on a production slate, evoking the craftsmanship at the company’s core as well evoking feelings of being ahead of the curve, faster and more forward-thinking. Importantly also, they signified Craft’s 5 main brand values: Creativity, Efficiency, Transparency, Continuity and Accountability.

This rebrand involved all aspects of physical and digital communications, from the Craft logo and brand mark to website design and email signatures - even including ISO certified stamps and merchandise.

The Lens – UK Responsible Business Podcast is a Business in the Community podcast that aims to create an open and unscripted conversation between current and future business leaders, as well challenge the way responsible business is thought about.

I was tasked to create a new identity and look & feel for the brand. I designed a new logo, new episode cover artworks and a visual language and template design for social media posts.

The logo went through hundreds of variations and iterations, but the final approved one is a simple riff on the Business in the Community logo which utilises the same brand colours and overlapping colour effect. The introduction of the halftone effect within the magnifying glass is a nod toward the idea of being able to see the finer details in something on closer inspection, to mirror the way the podcast’s participants deep-dive into any given topic.

The artwork I created for each podcast episode is a continuation of the visual language of the logo, using a halftone pattern combined with an abstract collage of that particular episode’s guest and brand colours. The collage idea mirrors the way the episode’s conversations organically evolve, in an unscripted way.

For the social media post designs/templates, again I carried through the visual language used in the logo and episode artworks and developed a coding system using different colours depending on the content of the episode being promoted: Green for environmental issues, Yellow for Diversity, Blue for Education and Pink for Mental Health & Wellbeing.

As Studio Designer at Craft, I led on presentation design for a wide range of international companies, both existing and potential customers.

My creative and engaging pitches were instrumental in winning new customers, as well as successfully engaging with existing clients and retaining their business.

As part of a rebrand of the H-Advisers group, Cicero needed a complete website revamp.

As part of the design process, I devised a new site structure by leading an information architecture project with Cicero’s key stakeholders and created a desktop prototype in Adobe XD.

At Havas Studios, I regularly help create key visuals for brand campaigns as well as mockups to show the work in-situ.

Here are a few select examples of key visuals, OOH and POS I’ve worked on for brands such as Gaviscon, John West, Madri, Reeses and Hermes.

Every year McCann Worldgroup publishes ‘Well Told 2 Meaning’, an internal guide for best practices, strategies and approaches toward successfully managing leading brands and shaping creative work of the highest calibre. For 2020, I was asked by the Chief Production Officer of McCann Worldgroup to design the guide’s cover artwork, as well as pullout hero quote pages.

For the cover artwork, my concept used a singular colour palette (blues & greys), with occasional additions of an accent colour (yellow). I used circles as loose inspiration to convey the cyclical relationship between truth & meaning.

For the pullout quote pages, a simple typographic treatment with high contrast was used in addition to handwritten elements, doodles, scribbles and notes to convey a sense of ‘craft’ and ‘process’. This gave life to the guide and to all the things Craft is and champions as part of its working methods, such as questioning, progressivism and adaptation.

At Havas Studios, I regularly lead design for pitches and submissions with the Global New Business and Marketing team.

Here are three submissions I designed for ‘2022 Agency of the Year’, ‘Creative Head of the Year’ and ‘New Business Team of the Year’. These submissions were designed to be as creative and interesting as possible, despite the restrictions of a word and page count.

In collaboration with (R/GA), I led the Craft Design team in cohesively bringing together a Sales Toolkit and Catalogue for Samsung’s Built-In and ‘Infinite Line’ Kitchen range.

Following strict brand guidelines, I devised a system of hierarchy that would aid customers and sales personnel on the shop floor to to easily and quickly navigate through the documents to the relevant sections and/or product ranges in need.

I kept the design minimal and sleek, using a neutral colour palette of blacks and greys to allow the Infinite Line graphical motifs (resembling eclipses and lunar arcs) to feel high-end. This style also allowed photography and the Samsung products to take centre stage, which I also emboldened by making creative decisions around the print specs and finishes.

During my time at Craft (McCann), I designed, storyboarded and art directed several explanatory videos to help demystify Craft’s asset journey for customers, from client brief right through to production and delivery.

The below storyboard example was for a leading car brand pitch. inspired by automotive aesthetics, the visuals were kept clear, linear with a slight ‘technical’ looking to fit the relevant brand.

As Studio Designer at Havas Studios, I led the design for all presentation decks, whether for pitching to new clients or for designing branded content and/or templates for existing clients.

Clients included Huawei, Pimco, Sainsburys, Randstad, Qatar State Tourism Board, Harman, Back Market, Uber Eats and the Department of Education.

Albert needed a wider range of marketing assets to use in ads, visual campaigns, emails, social media and any other marketing channels. I took the opportunity to introduce a new brand identity and visual language for the brand, modernising its look and feel as well as developing a new app icon.

I also created app store preview videos to demonstrate app features for new updates and releases.

I wanted to inject the Albert brand with a tongue in cheek sense of humour, to reflect the demographic of freelancers and sole traders. Owing to the fact that this is a diverse audience spanning many different professions, we decided that our underlying message should speak to the fact that they are people who value their independence and freedom.

We established an underlying message throughout that emphasised Albert making finances simpler and more approachable. Here are a few select examples of different campaigns I designed and led during my time at Albert.Albert app when on to be acquired by Santander and later became Asto app.

For this project, I was commissioned to design the cover artwork for a poetry chapbook by the poet and university professor, Marnie Ritchie. Her poetry has a visceral, carnal, even fleshy quality to it – with many references to body parts and bodily functions. The concept for the book cover was born from its title as well as the up-close fixation on the human body, almost to the point of sexual abstraction.

I wanted to evoke a sense or idea that there was an orgasm trapped or contained within an egg before it breaks free. It was also inspired by envisioning how it might look if a human was to be packed into a womb-like pod, such as an egg – contorted, angled, twisted and intertwined. This lent itself to an almost Dadaist-inspired approach to collage.

I collected physical cutouts from old magazines/publications, scanned and digitised them before arranging them into one ‘monstrous’ arrangement. My hope was that this would give the cutouts a more physical quality. This serving as the backdrop to a single, cracked egg was meant to be a powerful visual contrast between the inside incubation and the outside flexibility, freedom and/or abandonment of any kind of containing capsule, such as an egg. After all, a ‘hatch’ can also mean a door to an aircraft/spaceship/submarine – a portal to another dimension, if you will.

https://dulcetshop.myshopify.com/products/hatch-marnie-ritchie

At Havas Studios, I have created brand guidelines for a number of high-profile clients.

Pictured here are a select few I have worked on including Vanish, Air Wick (Reckitt Beckinser) and Philip Morris.

Ideation Coaching combines creativity, psychology and coaching to support and empower ambitious professionals.

After understanding how the co-founders set their coaching business apart from competitors, I created a brand identity that would showcase their unique approach and method. As well as creating a responsive logo design, I created bespoke illustrations and designed their responsive desktop/mobile website.

Overall, it was important to evoke a sense of creativity and playfulness throughout the brand, in order to conjure a sense of what it does and stands for – an innovative approach to coaching through creativity.

This is Part I in a collection and selection of briefs I have worked on to explore a variety of different styles, formats and media through different brands and types of briefs.

It shows different experimental approaches to briefs as well as varying techniques and processes.

This is Part II in a collection and selection of briefs I have worked on to explore a variety of different styles, formats and media through different brands and types of briefs.

It shows different experimental approaches to briefs as well as varying techniques and processes.

At Havas Studios, we are responsible for designing and creating desktop and mobile email campaigns for the VW group, including brands such as Audi, Porsche, Seat, Cupra, Skoda and VW.

In 2022 we switched our workflow from Photoshop to Figma for these builds. Here are examples of two SEAT email templates I built in Figma.

Infographics are a consistent design request in the advertising & production worlds I’ve worked in, for the purpose of sharing information or processes – whether as part of pitches or as part of branded client work.

Here is a small selection of branded infographics, including lobby signage, user-flows created for large-scale vinyl prints and visualisations of metrics for branded client decks.

A personal project of an ongoing series of digital collages using found imagery, scanned photos or stock photography.

This was a poster and series of icons I created as part of an early COVID-19 campaign run by Kleenex aimed at encouraging people to follow the rules and keep people safe.

The icons and illustrations were bespoke and created in a ‘hand-drawn’ illustrative style to introduce the friendliness and approachability associated with the brand, as well as to simplify an important process during a time of fear and unknowns. The campaign was also translated into several languages.

I sometimes accept creative commissions to illustrate visuals/infographs for articles; or to create the artwork for peoples’ side hustles/pet-projects, such as album or book covers. Here are a few select examples.

This brief was completed whilst freelancing for McCann Milton Keynes. I designed a brochure and digital catalogue for KOMPAN, the outdoor fitness brand. Their mission statement is to fight fake fitness and make outdoor fitness more accessible, as well as take it to the next level.

I followed their brand look & feel, utilising their bright colour palette and bubbly fonts. I also created some icons and infographics to showcase some of their statistics and to make the information more digestible.

For this brief, I worked with a music producer to realise an artwork and concept for their debut album.

The idea and effects were inspired by a simple manipulation of colour channels of a black and white striped image that had been warped and rippled, introducing a psychedelic vibe that matches the genre and overall vibe of the album.

Whether it’s therapists or food businesses, ceramics studios or freelancers, I love creating logos and brand assets for small businesses and professionals to help them feel more confident about sharing their products or service with the world.

Here is a selection of some of my work.

Coffeespace are a coffee event catering business and part of KERB, London’s premier street food and events business. I was commissioned to create a brochure and digital catalogue for Coffespace to showcase its offering and give a refined, high-end look & feel to customers and clients.